Rooted in Community, Built to Drive Out Hunger

Nourishing our Neighbors Feeding Communities

Verde Vida is tackling hunger at its core by providing access to fresh produce to communities that have been historically disenfranchised.

Powered By Our Partners

Pop-Up Markets. Nutrition Access. Community Resilience

Verde Vida feeds over 500+ families every month with fresh produce

1.4 million New Yorkers struggled with food insecurity—and 1 in 4 children face hunger. Verde Vida is tackling hunger at its core bridging the gap of affordability and access by providing Fresh Produce to communities that have been historically marginalized.

Pop-Up Markets

Pop-Up Farmers Markets That Fight Food Insecurity—One Block at a Time.

Community Resilience

Strengthening Neighborhoods Through Food, Education, and Partnership.

Volunteer

Join the Movement—One Hour Can Feed a Family

Whether you’re donating, volunteering, or spreading awareness—your impact helps us fight food insecurity where it hits hardest.

Sponsors

Partner With Us to Build Healthier Communities

Verde Vida empowers local heroes—volunteers and sponsors—who bring food, hope, and healing to underserved Latino communities across New York.

fighting hunger at its root.

From Washington Heights to Inwood, Verde Vida delivers fresh produce

Verde Vida’s Mission

Verde Vida is dedicated to building a more sustainable and equitable food system by increasing access to fresh, healthy produce for historically disenfranchised communities across New York City, including Washington Heights and Inwood. Through community-centered partnerships, education, and direct food distribution, we work to dismantle systemic barriers to food access and empower local residents to reclaim their health, dignity, and resilience—one pop up market at a time.

What Sets Us Apart

01

Rooted in the Community

We serve the neighborhoods we come from, with deep ties to the families, schools, and cultures we uplift.

02

Markets That Move

Our pop-up markets bring fresh produce directly to food deserts across New York City.

03

Beyond the Meal

We empower long-term change through education, advocacy, and community-led solutions.

Programs

Building Food Security Through Action and Innovation

Explore how Verde Vida brings fresh food, nutrition education, and community-driven change to the neighborhoods that need it most.

Pop-Up Produce Markets

We set up mobile farmers markets in underserved neighborhoods to provide fresh, affordable fruits and vegetables where they’re needed most.

Community Nutrition Education

We host culturally relevant workshops and school-based programs to teach families how to make healthy, budget-friendly food choices.

Local Food Sourcing & Distribution

We partner with farms and distributors like Hunts Point to deliver fresh food directly to high-need communities across NYC.

Advocacy & Policy Outreach

We work to influence local food policy, expand SNAP access, and push for systemic change to eliminate food insecurity at its root.

1. Sign Up For Our Newsletter

Learn more about Verde Vida’s Impact and ways you can get involved

2. Follow Us On Socials

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3. Volunteer & Donate

Support Our Mission by Donating and Volunteering

La Canasta Verde

Where Food, Culture and Community Meet

Blog

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